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This web site states the following, "Personal Injury Attorney Commercial Collections Lawyer." We noticed that the web page also said " Tyler Roper Market Street Law Knoxville, Tennessee." It also said " Market Street Law Knoxville, TN. Call for a Free Consultation on Personal Injury, Commercial Collection and Criminal Defense Lawyer. Personal Injury, Free Consultation. BENEFIT FROM OUR DECADES OF LEGAL EXPERIENCE. We represent clients who have been injured or have lost a loved one. Drivers who cause harm to another person should be held responsible for their actions and pay for their losses." The header had Personal Injury as the highest ranking optimized keyword. It is followed by Collections, Civil Litigation, and Commercial Law which isn't as ranked as highly as Personal Injury. The next words marketstreetlawyer.com uses is Criminal Law. D.U.I. was included and will not be viewed by search engines.